Friday

 

INTERMEDIATE

Moving beyond the basics
     Working with multiple clients
     Creating fees for corporate clients
     Meet and Greets
     Setting up in a lobby, hospital, or other corporate venue
     Creating website content that draws your target market
     Adding your website to search engines
     What is a proposal?
     Who to give a proposal to
     What is included
     Presenting your proposal
     Contract clauses you need
     What is an Affiliate?
     What is Affiliate Marketing?
     Choosing the right vendor
     Vendor payments
     Keeping your finances separate

Moving beyond a handful of clients 
     What’s a target market?
     Market segmentations
     Create a marketing plan for every season
     Quality assurance processes
     What is social networking?
     Why use social networking
     Types of social networking sites
     Facebook 101
     Twitter 101
     LinkedIn 101
     Social networking etiquette
   
Moving from a one man operation to a multi person business
     Overcoming isolation in your business
     Employees vs. Independent Contractors
     Where to look
     What to look for
     Getting your Independent Contractors to do what you want legally
     Working with Independent Contractors
     Preventing theft accusations
     Handling theft accusations
     Your checks and balances