ECSU Webinars

 

ECSU™ is happy to announce that we will be offering our ECSU™ Webinars beginning in August 2010.

Would you like the option to participate in a live seminar without the additional expenses, such as meals, a hotel room, and airfare, that are involved in attending? Now you can from the comfort of your home or office with our ECSU™ Webinars.

You can choose which tracks you want to attend: Beginning, Intermediate, and Advanced. You will receive a phone number along with the Powerpoint slides to follow along to during the webinar. In addition, you will receive the recordings so that you can listen to them at your own leisure.

Each ECSU™ Webinar will be conducted over a six hour period during the day(s) you are attending. Here is what the schedule looks like:

First session: 7 am – 9 am Pacific Time
Second session: 9:30 am – 11:30 am Pacific Time
Third session: 12:00 pm – 2 pm Pacific Time
ECSU™ Webinar Fees

Three days – $375.00    

You will receive these items:
-3 days of training
-Recordings of the training for you to listen to later
-The ECSU™ Guide
-The ECSU™ Workbook filled with worksheets and handouts
-3 months of mentoring
-An ECSU™ Certificate of Completion
-An ECSU™ Graduate Logo for all of your marketing materials

One day – $150.00
Thursday – $150.00   
Friday – $150.00   
Saturday – $150.00   

You will receive these items:
-1 day of training
-Recording of the training for the day you are attending for you to listen to later
-The ECSU™ Guide
-The ECSU™ Workbook filled with worksheets and handouts for the day you are attending
-1 month of mentoring
-An ECSU™ Certificate of Completion for the day you are attending
-An ECSU™ Graduate Logo for all of your marketing materials

Here is the agenda:

Thursday

The basics
     Concierge
     The history of Concierges
     Hospitality Programs
     Types of business organizations
     Permits and licenses
     Insurance
     Bonding
     The basics of pricing
     Time
     Mileage
     Putting together a website
     Website Do’s and Don’ts
     Why you need a contract
     Who needs a contract
     When you need one
     Types of Contracts
     Important sections to include

Your processes and procedures
     Creating a schedule that revolves around your business and your family
     Overcoming procrastination in your business
     Tracking your clients
     Tracking your time
     Tracking your expenses
     Creating your policies and enforcing them
     Back Up Plan
     Safety Procedures
     Initial Consultation
     Orders and errand completion
   
Getting clients
     Who are your clients?
     Why would they be your ideal clients?
     How do you get their attention?
     Email signature
     Business Cards
     Brochures
     Flyers
     Newsletters
     Teasers
     Car signage
     Marketing on a limited budget
  

Friday

Moving beyond the basics
     Working with multiple clients
     Creating fees for corporate clients
     Meet and Greets
     Setting up in a lobby, hospital, or other corporate venue
     Creating website content that draws your target market
     Adding your website to search engines
     What is a proposal?
     Who to give a proposal to
     What is included
     Presenting your proposal
     Contract clauses you need
     What is an Affiliate?
     What is Affiliate Marketing?
     Choosing the right vendor
     Vendor payments
     Keeping your finances separate

Moving beyond a handful of clients 
     What’s a target market?
     Market segmentations
     Create a marketing plan for every season
     Quality assurance processes
     What is social networking?
     Why use social networking
     Types of social networking sites
     Facebook 101
     Twitter 101
     LinkedIn 101
     Social networking etiquette
   
Moving from a one man operation to a multi person business
     Overcoming isolation in your business
     Employees vs. Independent Contractors
     Where to look
     What to look for
     Getting your Independent Contractors to do what you want legally
     Working with Independent Contractors
     Preventing theft accusations
     Handling theft accusations
     Your checks and balances
 

Saturday

Taking it all the way
     Making the decision to add employees
     Costs and Taxes
     Paperwork
     Training
     Tracking your business
     Tracking your clients online
     Tracking projects
     Tracking staff
     Autoresponders
     Shopping carts

Moving your business to the next level
     Tradeshows
     Tradeshow example
     Tradeshow tips
     What to do on social networks to build relationships
     Social media tools you can use
     Blogsites
     Pay per click
     Search Engine Optimization
     Using video
     Using links and comments

Niche markets that you can target
     Surgery recovery services
     Bachelor services
     Grocery shopping
     Personal shopping
     Hospitals
     Seniors
     Teachers
     New mothers
     Kids Concierge
     Bridal Concierge
     Realtors
     High School